Chicago Booth logo

The University of Chicago Booth School of Business

Skip navigation
University of Chicago Booth School of Business
AboutContactVisitGSB Home

COMPETITIVE CONTENT: ARE YOU WINNING?

May 24, 2017: 6:00 PM - 9:00 PM

Social media has upended traditional media and advertising. It's a rapidly changing space - plus, how do you know if you're doing it right?

Where

Gleacher Center
304
450 North Cityfront Plaza Drive
Chicago, IL

Driving Directions:

NOTE ON PARKING
300 East Illinois Street (AMC Theater-River East Self Park Garage)
$8.00 after 3:00 pm on weekdays and all day Saturday and Sunday for a 12-hour period

Garage: Self Park Facility
Payment: Automated; at pay-stations by cash or credit card or upon exit pay by credit card only.
To receive discounted rate: There is a card validator at the first floor security desk of the Gleacher Center. You will only need to insert your parking card in the validator and the new price will be automatically applied. When you leave the lot you will be charged for the lower $8.00 fee.

Cost

$15 - by 05/24
$20 - at the door

Price includes hors d'oeuvres. A cash bar will be available.

Program

6:00 PM - 7:00 PM: Networking and light refreshments

7:00 PM - 8:00 PM: Presentation, Discussion/Q&A

8:00 PM - 9:00 PM: Continued Discussion and Networking

Registration

Register Online

Registration will close at  noon on 05/24. You may register at the door. We will only be accepting cash/check. Thank you.


Deadline: 5/24/2017

Questions

Jim Steuer, '80

Event Details

Most people in charge of marketing themselves or for their clients must excel because the stakes are high. It's more than ego. Social media impacts sales, business leads, salaries, career advancement, speaking engagements, book sales, election outcomes and contract terms. Just to name a few!

Posting content that's relevant to your audience is no longer enough. Taking the extra step to closely monitor best practices in your industry is increasingly important to growth in audience, influence and ultimately your businesses success. This becomes social proof that woos new customers or even your boss.
In this presentation you will learn how to build stronger corporate and personal brand by creating content that outperforms the competition.

Key Take-Aways

• 3 ways a strong social footprint now drives business growth
• How to identify and monitor your competitors in the social space (it requires a new way of thinking about your industry)
• 5 factors that can supercharge success of your organic social content
• Things you should be doing that your competition won't think of
• The brands blazing a trail. From Snapchat to YouTube, examples of best practices

Speaker Profiles

Carol Fowler (Speaker) , KloboMedia

Carol Fowler started her own social media management firm, KloboMedia, in 2014, just recently selected by Sprout Social to be a founding agency partner. Her firm specializes in advising small business and individuals on digital content strategy and currently manages the social campaigns - organic and paid - for the series WILD TRAVELS (WTTW11), television news anchor Sylvia Perez (FOX32), Ann Catherine clothing designs and the Athletico Center sports facility. Previously she worked as a news director at WGN9, CBS2 and FOX32.

Carol's current focus is her tech start-up, TheSocReports, which helps people succeed in social media by providing curated, competitive analysis. She's an active member of Chicago's tech incubator, 1871, and teaches on the topic of media innovation at Northwestern's Medill School of Journalism.


Actions

Give Online

The safest investment you'll make this year