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Marketing Data & Analytics – How To Make Marketing Spending More Accountable

November 16, 2017: 6:00 PM - 8:00 PM

Jean-Pierre H. Dubé is the Chicago Booth Sigmund E. Edelstone Professor of Marketing and Director of the Kilts Center for Marketing.  


Gleacher Center Room 300
450 N Cityfront Plaza
Chicago, IL


$7 in advance, $10 at the door - includes one drink

Online registration will close on Wednesday, Nov. 15th at 12 PM CT. You may register at the door.


6:00 PM - 8:00 PM: Cocktails


Register Online
Deadline: 11/13/2017


John Salvino, '06, Partner, Wealth Management

Event Details

Professor Dubé's research interests include: empirical quantitative marketing, pricing strategies, digital marketing, advertising, the origin and evolution of preferences, brand preference and the price premium, product differentiation, switching costs, network effects, retailing and dynamic decision-making.  

Speaker Profiles

Jean-Pierre H. Dubé (Speaker)
Research Associate at the National Bureau of Economic Research

Dubé is an academic Trustee at the Marketing Science Institute. From 2008-2010, he was a consultant for the Yahoo! Microeconomics Research Group.

Dubé's work has been published in the American Economic Review, Econometrica, The Journal of Political Economy, The Journal of Marketing Research, Management Science, Marketing Science, Quantitative Marketing and Economics, the Quarterly Journal of Economics and The Rand Journal of Economics.  He is an Associate Editor at the Journal Marketing Resarch, Management Science and Marketing Science.  He was the recipient of the Chicago Booth class of 2016 Phoenix award for service to extracurricular and community activities, the 2008 Paul E. Green Award for Best paper in the Journal of Marketing Research, and of the 2005 Faculty Teaching Excellence Award for Evening MBA and Weekend MBA Programs at the Chicago Booth.  He was also the recipient of several MSI Research Grants and a Kauffman grant.

Dubé joined the Chicago Booth faculty in 2000. 


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